While facing the inequitable reality that women’s sporting events and stories have been under-amplified for years, Olympic athletes Alex Morgan, Chloe Kim, Sue Bird and Simone Manuel created ‘Togethxr,’ a media and commerce company dedicated to ensuring the voices of women are heard.

Alone, each of these founders has incredible talent and record-breaking ambition. Soccer player Alex Morgan currently plays for the United States National Team and Orlando Pride with two FIFA World Cup wins under her belt. Snowboarder Chloe Kim made moves at the 2018 Olympics, winning a gold medal at just 17 years old. Sue Bird, an Israeli-American basketball player, currently competes in the Women’s National Basketball Association (WNBA) for the Seattle Storm and is a four-time WNBA champion. Becoming the first African-American woman to win individual gold in swimming, Simone Manuel received a total of four Olympic medals in 2016. 

Now, all four are coming together on the premise of elevating women’s voices, and they’ve created a powerful precedent. 

“Togethxr is where culture, activism, lifestyle, and sports converge. We shatter the often narrow depictions of women in the media with content featuring a diverse and inclusive community of game-changers, culture-shapers, thought leaders, and barrier breakers,” according to the ‘Togethxr’ website.

The company’s motive is to create its own avenue for storytelling, a platform that can’t be ignored. The name ‘Togethxr’ directly spells out ‘to get her’—a simple yet clear narrative that makes coverage of women’s voices the norm. The letter “x” in the name represents coming together and moving forward in a sharp and bold way, an idea fueled by change-makers to provide the long-awaited representation the rising generation needs. 

“[Togethxr] is less about me, it’s less about Alex, it’s less about Chloe, it’s less about Simone. It’s about the next generation,” Bird, in an article for the New York Times, said. 

The company aims to pave the way for the next generation of young women, whose potential is endless and who should be fairly valued in society. It is a battle for change, a step closer to equality and a willingness to stand up for those who aren’t given the opportunity, a battle these women and so many others plan to win.