Swift rereleases Red, takes ownership of majority of discography
November 29, 2021
Taylor Swift has finally released her re-recording of her fourth studio album, Red, originally released in 2012. Red (Taylor’s Version) marks the second installment in Swift’s quest to re-record her first six albums and take back the rights to her life’s work. Swift lost the ownership of her discography in 2019, after the master recordings of her albums were sold off by Scooter Braun―the CEO of Big Machine Records (BMR) and a personal enemy of Swift.
Swift now owns a 5/9 majority of her discography with the re-recordings of Fearless (2008) and Red (2012) in addition to the albums she released after severing ties with BMR: Lover, folklore, and evermore. Swift’s battle to reclaim her own work has shed light on the conversation about artist rights in the music industry and has inspired artists like Olivia Rodrigo to retain control over their masters.
The original Red saw Swift’s first venture outside of her country roots, and the project included elements of country, pop, rock, folk and electronic. A chaotic mess of a tracklist, it was meant to resemble Swift’s inconsistent emotional state as she recovered from her breakup with actor Jake Gyllenhaall.
“Musically and lyrically, Red resembled a heartbroken person. It was all over the place, a fractured mosaic of feelings that somehow all fit together in the end,” Swift wrote in her announcement for Red (TV).
In addition to the re-recording of the entire original album, Red (TV) includes nine tracks “From The Vault” and has a runtime of over two hours. The vault tracks on each Taylor’s Version consist of various songs that were scrapped from the original albums and have never been publicly released until now.
“All Too Well” has long been considered Swift’s greatest song and now on Red (TV), Swift has included a version of the song at its original length of 10:13. The 10-minute version of the track came with a fantastic short film starring Sadie Sink and Dylan O’Brian. Swift also performed the track live on SNL. This sort of over-the-top fanservice is exactly what makes the (Taylor’s Version) era so special for fans: we aren’t just reliving the eras; we’re experiencing them in even more depth than they had before.
Spotify has announced that on Nov. 12, Swift broke the record for the most-streamed female artist in a day and that Red (TV) had replaced Swift’s own folklore as the most-streamed female album in a day.