On Feb. 13, an estimated 100 million U.S. viewers tuned in to watch one of the biggest sporting events of the year. Yes, the game was enjoyable, but let’s talk about what really makes the Super Bowl fun to watch: the commercials. With advertisers spending $6.5 million for each 30-second airtime slot, there were definitely some memorable ads, and some I hope to forget. 

Amazon Alexa’s: “Mind Reader”

This commercial incorporates Scarlett Johansson and Colin Jost as the Amazon Alexa reads their minds and reveals their inner thoughts. This ad is definitely fun to watch and shows both Johansson and Jost making jabs at each other in different scenarios. This masterpiece shows off Alexa’s abilities, such as playing music, setting reminders and placing grocery orders, while not being overly obnoxious about the fact it’s an ad. 10/10. 

Rocket Mortgage: “Dream House” 

This ad tastefully pairs Barbie and Anna Kendrick while simultaneously teaching consumers about the benefits of using Rocket Mortgage. Kendrick makes getting approved for a loan look like a piece of cake, and she perfectly demonstrates the product while effortlessly engaging both adults and kids. 10/10. 

Frito-Lay Flamin’ Hot: Push It

I like this ad, but I don’t love it. It’s just nothing special. If the commercial’s purpose was to sell Flamin’ Hot chips, they accomplished their goal, but they also got Salt-N-Pepa’s “Push It” stuck in viewers’ heads for eternity. I’m not mad; I’m just disappointed. 6/10. 

Coinbase: QR Code 

This ad may look like it was thrown together in five minutes on iMovie, but it was memorable, created buzz and made headlines, which is an advertiser’s equivalent to winning the lottery. The QR code was scanned so many times it crashed the app. I mean talk about engaging your audience! Absolutely genius, and if you hate this ad, you’re just mad you didn’t come up with it first. 8/10. 

UberEats: Uber Don’t Eats

This commercial accomplished its goal of showing viewers that Uber Eats can deliver more than just food, but did 100 million people have to watch someone eat a diaper or cat food to get that point across? This wasn’t horrendous, but it definitely wasn’t superb either. 5/10.